Nigerian fashion makes a splash all around the world
527 languages, 1150 dialects and ethnic groups, and eventful history created breeding grounds in Nigeria for dozens of vibrant designers and their unprecedented artistic experiments. Legit.ng together with Jiji.ng, the biggest free online classified, delved deeper into the history of the fashion industry in the country to get you acquainted with all the achievements in this field.
Milestones that formed the modern Nigerian fashion industry
Global fashion trends that came from Nigeria
The scarf dress
The scarf dress, which is wrapped around the body and knotted on the neck, has been worn mainly by the Igbo and Yoruba. Now, this piece of clothes went global and can be noticed in different variations almost in every country.
Hairstyles (matting and threads)
Threaded hair and backward weave hairstyles, which became especially popular during the '70s, trace roots back to the southeast of Nigeria where adepts of Sango would make similar hairdos.
Thanks to such artists as Laolu Senbanjo and Moyo Okediji, the world got to know some ancient patterns of Nigerian body art that local tribals would cover their bodies with. Today, body art similar to Nigerian we can see on some fashion shows or merely at bodies of bold ladies and provocative teenagers.
More and more we can see Ankara prints, which are so loved in Nigeria, in a modern interpretation of world-famous designers, as well as among mass-market producers as Forever21, Zara, and H&M (the latter don't trouble themselves and use fancy prints instead of sophisticated production technology of Ankara fabrics).
"From traditional attire to modernized African-inspired dashikis and dresses, the various print designs and range of colors of Nigerian and African textiles have an influence on the fashion industry," says Dennis Osadede, ace fashion designer.
Nigerian Fashion Week
Street fashion in Nigeria
Look up to the best! Nigerian street fashion is up there with high fashion and surely deserves to take a look at and be inspired of.
Being featured in a row of renowned magazines (Forbes, The New York Times, Huffington Post Canada, etc.), Igee creates content for "lifestyle enthusiasts to learn and create an all-around conversation about Menswear and Culture."
"The existence of such a space as Jiji.ng for fashion brands has positive effects on ordinary people that decided to pursue their dream but what they have now is only the idea." says the representative of Jiji.ng.